[audio below]
On episode 213 of Consciously Clueless, Lindsey Coffey, Head of Community Engagement and Impact Awareness at EcoBranders, spoke with host, Carly Much, about the common, yet overwhelming feeling of what we can do to better ourselves and the planet. Yes, we need to take action, but we don’t have to be perfect.
Key Takeaways:
- We cannot strive for perfection in an imperfect world. It’s about making better choices, not perfect ones.
- There is mindless consumption within promotional merchandise. It's essential to be conscious when receiving free items and assess whether they'll be put to use. By declining unnecessary items, companies can reevaluate their promotional approach, opting for quality over quantity in their products.
- Individual choices hold significant influence over positive or negative outcomes. In an industry fueled by supply and demand, we must shift our focus from urging companies to stop production to curbing our own demand for a product. If consumers persist in demanding a particular product, another company is likely to step in and fulfill that demand.
- There are emotional afflictions to buying and not buying stuff:
- BUYING: ego-driven, retail therapy / dopamine dressing, compensatory shopping
- NOT BUYING: fear of missing out (FOMO), low self-esteem, resentment towards others who have it
- Marketing plays a major role in attachment to products as it creates emotional storytelling
- you're going to be happy and fulfilled
- increase social status
- form identity and symbolism around products
*video features Lindsey Coffey, Head of Community Engagment & Impact Awareness at EcoBranders
