Sustainable merchandise does not always come in the most sustainable packaging. If you’re supporting green initiatives, all aspects of the product should be considered. Despite sustainable packaging being challenging due to cost, material availability, package design and functionality requirements, or technical limitations if a product requires specific protective packaging, through strategy, collaboration, and commitment there are ways to overcome.
Working closely with suppliers to identify and integrate sustainable materials into packaging can lead to joint efforts in finding cost-effective solutions and environmentally friendly alternatives.
Assessing packaging design, materials sourcing, manufacturing processes, and transportation throughout the supply chain is also a great way to address areas of improvement.
- A friendly tip: cutting out the middle man in business operations provides a company with more transparency and more control.
Additionally, consider packaging that promotes recycling and a circular economy.
Now, remember Rome wasn’t built in a day. Nothing happens overnight. Gradually phasing out of old practices is a great place to start. There’s no such thing as being perfect, but it is possible to be better.
For conscious consumers, if it’s unclear, always ask how orders are packaged. Ask questions and tell them what you want.
One of our eco-conscious clients purchased 14,000 water bottles which are typically wrapped in individual, single-use clear polyester plastic bags. Our CEO, Stacee Matheson, discussed alternative packaging options with our client and shipment facility, where the client ultimately refused the poly plastic, significantly reducing the environmental impact of that order.
By being aware and asking questions you learn about options and how...
one decision can create a significant impact.
*video features Lindsey Coffey, Head of Community Engagment & Impact Awareness at EcoBranders