[video below]
In a branded merchandise program, incorporating the principles of reduce, reuse, and recycle can contribute to environmental sustainability.
Here are some ways to implement these concepts:
- REDUCE
- Buy less, but better products.
- Only give your product to the people who explicitly say they want it.
- Minimize packaging, opting for minimal or eco-friendly.
- REUSE
- Design for reusability, ask yourself if the product has long-term use and replaces single-use items.
- If applicable, promote refill programs.
- RECYCLE
- Consider buying products made from recycled materials.
- Additionally, use recyclable materials and educate those receiving your merch on how to recycle it.
- Offer take-back programs.
- Donate unusable and excess merch to a worthy cause.
*video features Lindsey Coffey, Head of Community Engagment & Impact Awareness at EcoBranders
