[video below]
Branded merchandise, or "swag", is a popular marketing tool. However, the production and disposal of these items often result in significant waste, contributing to environmental degradation. Addressing this challenge head-on, our 2nd Life Swag program offers an innovative solution aimed at enhancing corporate sustainability.
2nd Life Swag is a free program dedicated to repurposing, recycling, and reusing unwanted promotional products. By providing a sustainable alternative to discarding excess or outdated swag, we help companies minimize their environmental footprint while maintaining brand integrity.
The Process
1. Assess: We’ll have you take inventory of your leftover merchandise and we’ll recommend the best course of action.
2. Confirm Brand Guidelines: Our program partner will determine if your leftover goods are best donated or recycled responsibly,and then facilitate getting your inventory to the right destination.
3. Landfill Diversion: Whether your items find a second home or are recycled, they leave the smallest environmental footprint possible.
Many branded merchandise items are overproduced and have a short lifespan, leading to increased waste. These products are often stored indefinitely or discarded after use, ultimately ending up in landfills where they contribute to pollution and waste accumulation. A significant portion of branded merchandise is made from plastics, which, if not properly recycled, contribute to the growing issue of plastic pollution that affects marine life and ecosystems. Additionally, the production of some branded merchandise involves toxic chemicals and dyes, which can leach into the environment during disposal, posing risks to both human health and wildlife. By diverting unwanted swag from landfills, 2nd Life Swag significantly reduces waste and promotes recycling and repurposing, aligning corporate practices with environmental sustainability goals.
Companies further benefit from 2nd Life Swag as it enhances their reputation as a responsible and eco-conscious entity. It demonstrates a commitment to sustainability, resonating well with consumers, employees, and stakeholders. Through donations to nonprofits, 2nd Life Swag also ensures that surplus merchandise supports charitable causes, fostering positive community relations and providing much-needed resources to various organizations.
By promoting recycling, repurposing, and responsible disposal, 2nd Life Swag not only helps companies reduce their environmental impact but also reinforces their commitment to corporate social responsibility. As more organizations recognize the importance of sustainable practices, platforms like 2nd Life Swag will play a crucial role in shaping a greener future.
*video features Lindsey Coffey, Head of Community Engagement & Impact Awareness at EcoBranders
